A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.


Cookies or other methods can be used to track site usage in order to improve the quality of our services and achieve a better understanding of how visitors use our Website. Some of the cookies are strictly necessary for the functionality of the site while others are used to enhance the performance and your user experience.


  • Remember your log-in details
  • Make sure you are secure when logged-in
  • Make sure that the web site looks consistent


  • Enhance the performance of the web site
  • Enhance the user experience


  • Remember the items in your shopping cart
  • Remember the progress of your order


  • Allow you to share and “like”

Also, some videos embedded in our pages use a cookie to anonymously gather statistics on how you got there and what videos you visited. Enabling these cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies, but if you do that some features of this site may not work as intended.

The cookie-related information is not used to identify you personally and the pattern data is fully under our control. These cookies are not used for any purpose other than those described here.


Do we use other cookies?

Some of our pages or subsites may use additional or different cookies to the ones described above. If so, the details of these will be provided in their specific cookies notice page. You may be asked for your agreement to store these cookies.

How to control cookies

You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

Settlement of disputes

Any dispute relating to this website and/or its contents shall be construed in accordance with Belgian law and shall be subject to the exclusive jurisdiction of the Courts in Brussels.


La Madeleine maintains this website to enhance public access to information about its activities and services. Our goal is to keep this information timely and accurate. If errors are brought to our attention, we will try to correct them.
However La Madeleine accepts no responsibility or liability whatsoever with regard to the information on this site.

This information is:

  • of a general nature only and is not intended to address the specific circumstances of any particular individual or entity;
  • not necessarily comprehensive, complete, accurate or up to date;
  • sometimes linked to external sites over which La Madeleine services have no control and for which the Commission assumes no responsibility;
  • not professional or legal advice (if you need specific advice, you should always consult a suitably qualified professional).

Please note that it cannot be guaranteed that a document available on-line exactly reproduces an officially adopted text. Only the Official Journal of the European Union (its printed edition, or since 1 July 2013 its electronic edition made available on the EUR-Lex website), is authentic and produces legal effects.

It is our goal to minimize disruption caused by technical errors. However some data or information on our site may have been created or structured in files or formats that are not error-free and we cannot guarantee that our service will not be interrupted or otherwise affected by such problems.

La Madeleine accepts no responsibility with regard to such problems incurred as a result of using this site or any linked external sites.

This disclaimer is not intended to limit the liability of La Madeleine in contravention of any requirements laid down in applicable national law nor to exclude its liability for matters which may not be excluded under that law.

Privacy statement

La Madeleine cares about your privacy and always acts in accordance with the provisions of the Belgian privacy law (Law of 8 December 1992 on protecting personal privacy with respect to the processing of personal data). By using this Website and its Applications, you explicitly agree with how La Madeleine collects and processes personal data, as described below.


La Madeleine undertakes to adopt all of the appropriate technical and organisational measures to protect your personal data against destruction, loss, unintended modification, damage, disclosure, access or any other unauthorized processing of personal data.

La Madeleine will not sell your details to third parties and will only make your details available to third parties (with the exception of the companies belonging to the Brussels Expo Group) with our explicit permission in advance.

To guarantee this security, P12 uses a number of features, such as encryption of the communication between the server and your computer, encryption of the password and periodic backups.

What personal information we collect:
The personal information collected may include at least some of the following:

  • Contact information (such as name, address, e-mail address and telephone number in a non-business capacity); and
  • Demographic information (such as gender and communication language)

How We Use Your Personal Information:
We use your personal information to:

  • Provide you with personalized services and interactive communication;
  • Do all the things necessary to administer those services;
  • Research, develop, manage, protect and improve those services;
  • Advise you about new products and services that may be of interest to you; and
  • Develop and maintain our relationship with you and communicate with you

Contacting us, correcting or updating your information:

You can help us maintain the accuracy of your personal information by notifying us of any changes to this information. In the event that you have any questions about BRP’s Privacy Policy or if you request access to or correction or update of your personal information you may contact us any one of the following ways: E-mail

Intellectual property rights:

The Website is an original creation, the content and structure of which are protected by copyright or other intellectual property rights. The logos, drawings, images and sounds used on the Website are also protected by copyright. The full or partial reproduction, distribution, translation, modification or integration into another website in any form or by any means whatsoever, without the prior express written consent of La Madeleine, is prohibited.